Copywriter
Career description
As a copywriter, you create catchy and persuasive texts for various media, such as websites, advertisements, and social media, with the aim of informing or influencing the target audience. You have a keen sense of language, are creative, and can empathize well with the reader to determine the right tone of voice. The work environment is often project-based and can range from an advertising agency to a marketing department or as a freelancer.
Salary range
Salaried: $2,700 - $4,800 gross per month (varies by industry, region, and experience).
Education and preparation
Education level for Copywriter: HBO/WO.
Focus on practical experience, internships, and specializations that fit this field.
RIASEC profile for this career
Top profile: Artistic (90%), followed by Social (70%).
Scores: R 20 • I 50 • A 90 • S 70 • E 20 • C 20
Where do they typically work?
A Copywriter typically works in creative agencies, media and content teams, design and concept settings, cultural and artistic projects, healthcare and social services.
Frequently asked questions
What does a Copywriter earn?
A Copywriter typically earns $2,700 - $4,800 gross per month. Actual pay depends on region, employer, and years of experience.
What education do you need to become a Copywriter?
The usual education level for a Copywriter is HBO/WO. Practical experience, internships, and specialization strengthen your position.
Does Copywriter suit my personality?
This profession scores highest on the Artistic dimension of the RIASEC model. Take the free career test to see whether that matches your profile.
Next step
Want to know if Copywriter really suits you? Take the free career test and compare your personal profile with this career.