Marketing and communications planner
Career description
A marketing and communications planner develops and implements strategic marketing and communication plans to increase brand awareness and achieve commercial goals. This includes market analysis, target audience segmentation, and coordinating campaigns across various channels. Analytical skills, creativity, and organizational talent are essential in this dynamic, project-based role.
Salary range
Salaried: $3,500 - $5,500 gross per month (varies by industry, region, and experience).
Education and preparation
Education level for Marketing and communications planner: HBO/WO.
Focus on practical experience, internships, and specializations that fit this field.
RIASEC profile for this career
Top profile: Enterprising (90%), followed by Social (70%).
Scores: R 20 • I 20 • A 20 • S 70 • E 90 • C 50
Where do they typically work?
A Marketing and communications planner typically works in commercial teams, entrepreneurial scale-ups, sales and business development, leadership roles, healthcare and social services.
Frequently asked questions
What does a Marketing and communications planner earn?
A Marketing and communications planner typically earns $3,500 - $5,500 gross per month. Actual pay depends on region, employer, and years of experience.
What education do you need to become a Marketing and communications planner?
The usual education level for a Marketing and communications planner is HBO/WO. Practical experience, internships, and specialization strengthen your position.
Does Marketing and communications planner suit my personality?
This profession scores highest on the Enterprising dimension of the RIASEC model. Take the free career test to see whether that matches your profile.
Next step
Want to know if Marketing and communications planner really suits you? Take the free career test and compare your personal profile with this career.